Greta Iverson is an experienced marketing professional specializing in content creation, audience segmentation and marketing automation.
Greta currently works for Anne Holland Ventures, the parent company for premier B2B cannabis publications serving industry professionals worldwide.
Greta’s diverse professional experience in editorial and marketing content creation for both web and print mediums is conducive to her current position as a marketing copywriter at MJBizDaily, where she produces a variety of original content, with a concentration on marketing email copy, social media material, product description webpages and promotional B2B blogs.
Her most prominent skills are in strategizing and segmenting content for niche audiences to improve audience engagement and conversion. Greta combines her comprehensive understanding of communication styles with a resourceful approach to marketing analytics to improve campaign efforts with calculated strategies and thoughtful content.
In addition to the multimedia content available on this site, Greta has extensive hands-on experience with email automation platforms and is proficient in building multi-component campaigns, creating original forms, developing unique landing pages and managing the deployment of multiple email campaigns.